Bluebird was founded in 1995 as Bluebird Soft, Inc. Since 1998, the company has changed its business model by converting into a hardware manufacturing company, and has broken into the global market with Bluebird's own brand, Pidion. In 2013, the company changed its name to Bluebird Inc. and expanded its business scope. In addition, the Pidion brand has been integrated into Bluebird in accordance with the company’s brand strategy.